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Brain Hacking

brainA recent segment on 60 Minutes detailed the activities of “brain hacking” taking place among computer companies in the designs of their social media platforms and apps.

Programmers have developed algorithms that take advantage of the brain’s desires for pleasure, Responses to status updates from other users are often spaced out over a period of time to drive us to check our devices more. And “likes” are sometimes bunched up together so that our brains feel a greater sense of reward when they are revealed.

Beyond making me somewhat mad at Facebook and the like for playing with our minds like this, the story reminded me that there are many things that have a greater influence over our brains than we realize.

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