One of the books highlighted in World Magazine’ s Best Children’s Books of the Year issue was a Bible for toddlers called Beginner’s Gospel Story Bible. In it are 52 stories equally divided between Old and New Testaments, conveying the most important parts of the Bible in language that age group can understand, accompanied by kid-friendly artwork.
One of the biggest trends in Christian publishing today is specially designed Bibles for almost every type of person or demographic you can think of. A quick internet search brought up the following:
The Illustrator’s Notetaking Bible (for artists)
The Action Bible (for tweens)
Guys Life Application Bible (for teen boys)
She Reads Truth Bible (for women)
Leadership Bible (for church leaders)
These Bible include such things as artwork, questions to ponder, reflections and discussion starters aimed at a very specific audience. These types of niche market Bibles are important to help people see the Bible not as some stuffy book that is only meant for pastors, but a book that is meant for them.
What I find interesting in The Beginner’s Gospel Story Bible is that the word Gospel is front and center in the title. That’s a good thing, and something to remember when we start to cater the Bible to meet the needs of so many different groups.
In all the flashy pictures, cute covers and innovative font treatments, we as Christian publishers should never lose sight of the Gospel, the good news that God sent Jesus to this lost and broken world to save us through his death and resurrection. No marketing strategy can ever replace that.
I encourage you to be on the lookout for a unique type of Bible that appeals to you, but in the process it is my hope that the Gospel message comes through loud and clear within its creatively designed pages.